If you want to attract the right audience to your website, you need to make your business local. As the use of voice activated assistants and Google searches are rising, making your business popular in local searches is unquestionable.
With Search Engine Optimisation strategies, you can fine tune your website. Beyond the professional SEO company in Melbourne, knowing what it takes to build your online presence will also help choose the right company as well. In this blog, we will learn about various ways to capture the local searchers attention.
Understanding ‘Near Me’ Searches
Before we start with understanding the different ways of optimising any website, let’s get a clarity on the meaning of ‘near me’ searches. Basically, it is a list of companies that appear on Google search results that are near to your current location. For example, if you type ‘web design near me’, you will see all the nearby web design companies that are listed on Google My Business (GMB).
The main intent behind going for ‘near me’ searches is to get quick assistance in the local market. Generally, if you are not well familiar with any available services near your area, simply adding in ‘near me’ to your search can give you plentiful options to compare and choose the best one. If you are a business owner who wants to add your business to the local search list, then consult with an SEO company in Melbourne.
Different Ways of Optimising Your Website for Local Searches
Here are some search engine optimization strategies which you can perform, along with the professional expertise, to make your business appear in the local searches.
1. The Role of Google My Business (GMB) in ‘Near Me’ Searches
The first step to make your business visible and credible is to add your business to ‘Google My Business’ Website.
- Go to the website and sign in to your Google account.
- Enter your business name and choose add your business from the dropdown menu.
- Choose a business category to help Google understand what your business offers. Use both primary and secondary services to show yourself as a leader in the business.
- Add your business location. Choose the right areas if you are running a business for online delivery service. Update the working hours and holiday hours as well.
- Provide your phone number and website address. Then, verify your business through phone or email.
- At last, encourage your old customers or new visitors to leave their feedback after the service.
If you find that you are running out of time and require professional assistance, contact the nearest SEO company in Melbourne.
2. Optimise On-Page SEO Elements
Next best strategy to make your website more relevant and appear in the first results page is to optimise its on-page content. This includes meta tags, descriptions, overall content and landing pages.
● Use location-specific Keywords
Make sure that the meta title, which is a headline in HTML for a webpage, includes location-centric keywords. This will appear as the clickable link for users to see if the website is relevant for their location or not. Similarly, including such keywords in the meta descriptions of all the webpages will make it easy for Google to rank your website.
For example, use ‘web design services in Melbourne’ for meta titles and write ‘professional and customer-centric SEO websites in Melbourne at fair prices’ for meta descriptions.
Adding to this, the content and landing pages should also mention local events and calendars to reflect the local customs and rank your website. An SEO company in Melbourne should also help you to discover new ways to localise your website more effectively.
● NAP Consistency:
Ensure that your business name, address, and phone number is the same across all channels. If you have accounts on social media or use directories, regularly cross-check if the spellings and names are correct. This allows Google to market your business more easily and attract right audience.
● Use Schema Markup:
Schema markup is a microdata that Google uses to understand the context of your website. You can choose all the above ways to integrate this strategy well. If you think that a professional can do wonders, then an SEO company in Melbourne should be a call away.
3. Mobile and Voice Search Optimization
A website that looks neat and easy to read on a mobile or tablet screen is the priority ranking factor. In technical terms, it is called responsive web design. A mobile-friendly website is helpful as most of the people searching for near me services use their mobiles or tablets. This makes shopping or exploring experiences hassle-free for users.
Also, the speed of loading the website affects SEO and user experience. In the digital space, everyone wants a website that works at skyrocket speeds. Not to forget, Google also indexes faster loading websites with the intention that right services should reach and be readable to millions of users, even with online traffic.
Final Words
We hope you found this blog useful. Clearly, optimising your website for local searches can attract visitors, make your business more known, and generate profits. Even when you have specific strategies in mind, analysing the results of SEO strategies with the SEO company in Melbourne is a safe starting point. Reach out to your local company near you today to learn more.
